A stakeholder-aligned approach

The contents of this section form our Section 172(1) statement. We value the opinions of our stakeholders, actively engage with them and respond to their priorities. The importance we attribute to this is reflected in the Company purpose, which conveys our aspirations to always put the player first, and we embed this through our Gamesys DNA.

The key stakeholder groups for our Company are players, employees, partners, investors, governments and regulators and wider society. Whilst interactions take place at all levels of the organisation, Directors are involved in, or have visibility of, many of these engagements, and use the feedback received to shape our long-term business and sustainability priorities.

This year we have introduced a formal Employee Voice role to capture and reflect employee sentiments at the highest level. The role is being carried out by Katie Vanneck-Smith, a new Non-Executive Director to the Board, and she will be hosting monthly roundtable discussions with employees from all levels and departments of the organisation.

Going forward, our stakeholder engagement framework will be reviewed annually by the ESG Committee.

Stakeholder engagement

  Key means of engagement: Identified priorities and our response:


Players are anyone who has registered and paid to play any of our games on any of our brands.

  • Player satisfaction survey
  • Responsible gambling survey
  • Online research community
  • Focus groups
  • Chat rooms
  • Direct interactions with support staff
  • Social media
  • An entertaining experience
  • Safe playing environment
  • Legal and ethical operation


Our employees are defined as anyone directly employed by us.

  • Employee surveys
  • Quarterly CEO presentations
  • Employee Voice representative
  • CEO feedback email
  • Intra department and division roundtables
  • Performance development evaluation process
  • Exit, initiation and probation interviews
  • Culture and value aligned
  • Effective communication
  • Learning and development opportunities
  • Appropriate rewards and benefits 
  • Equal opportunities and inclusive culture
  • Health and wellbeing
  • Environmental concerns


Partners are people or organisations that we work or collaborate with. They include suppliers, consultants, trade bodies, industry organisations and NGOs.

  • Industry working groups
  • Supplier account meetings
  • Research partnerships 
  • Charity collaborations
  • The Gamesys Foundation
  • Responsible gambling
  • Problem gambling consequences - debt and mental ill health


Institutions and individuals who hold shares in Gamesys Group.

  • Annual General Meeting
  • One-to-one meetings between shareholders and the Senior Independent Directors
  • Direct engagements with the Director of Investor Relations
  • Responses to investor information requests
  • Reviews of analysts’ research
  • Long-term share price appreciation and dividend return
  • Robust corporate governance and legal compliance
  • Risk management
  • Operational efficiency
  • Ethical conduct

Governments and regulators

Governments and regulators (where applicable) in each of the territories we operate in.

  • Compliance and reporting meetings
  • Regulatory body working groups
  • Participation in Government initiatives e.g. GAMSTOP
  • Responsible gambling
  • Anti-bribery and corruption
  • Money laundering
  • Human rights and modern slavery
  • Diversity and inclusion
  • Taxation
  • Non-financial information reporting
  • Data security
  • Monitoring and responding to all legislative and regulatory changes is a Group principal risk.


Individuals and organisations affected by, or with an interest in, our company.

  • Consideration of the UN Sustainable Development Goals
  • Social media interactions
  • National and local press and media coverage
  • Local community interactions
  • Poverty
  • Health and wellbeing
  • Gender equality
  • Decent work
  • Reduced inequalities