Growing our business responsibly

We craft entertainment with care, building trusted brands and creating great experiences that always put the player first.

Our key differentiators

  • Diversified operations/geographic spread 
    Operating across geographies and regulated/unregulated markets provides a backdrop for balanced growth.
  • Strong financial position
    Solid capital structure and track record of strong cash generation.
  • Proprietary technology
    Two proprietary platforms: ‘Excite’, which supports Jackpotjoy and other brands, and ‘EnJoy’, which primarily supports Vera&John.
  • Strong player relationships
    Building trusted relationships with our players and always acting with integrity.
  • Global brands with high standards of care and fairness
    Distinctive and recognisable online casino and bingo-led brands that deliver best-in-class player experience and gaming content.
  • Dedicated teams
    Our people care, both about the quality of the work they do and about the player they are seeking to entertain.

What we do


The value we create

Our business is highly cash generative, with high growth and high margins. We maintain high standards of corporate governance to ensure we are building our business responsibly and sustainably, thus generating value for all our stakeholders.

For investors

For more on how we engage with our  stakeholders, see our Sustainability Report.

For players

We offer a user-friendly, multi-platform approach aimed at meeting our players’ needs and encourage players to play responsibly.

For employees

We provide a working environment where employees can develop, thrive and be their best.

For government

We contribute to the economies where we operate through revenue generation and taxes paid.

For society

We promote a culture of responsible gaming and market our activities in a transparent and responsible way.

For partners

We collaborate with partners to create, influence and change more than we, or they, could individually.

Stakeholder engagement

For more on how we engage our stakeholders, see pages XX